Social Media And Its Impact On The World - 875 Words

In a world where the majority spent their time on social media to communicate, gather news, view/post videos, and post images. Twitter is one of the most used social media platforms in which people use to interact with the world. In allowing people to post 140 characters, videos, and images gives power to the users to spread their thoughts around the world. Having the ability to reach people all round the world makes news of sports, world, and entertainment. On November of 2014 the greatest catch in N.F.L (National Football League) was made when Odell Beckham Jr. made a one-handed catch over his head while falling down into the end zone for a touchdown. Within a matter of seconds that play was top trending topic on twitter. That single play had a life of its own in what people call â€Å"Twitter Universe† because users made funny videos, meme, comments, and analyzes of that catch. For example, if fans were not able to watch the game on television they could have followed the game through twitter to keep up on all of the play-by-plays in the game and even watch video clips of the game that were posted. Even fans of the N.F.L or just sports fans in general could see this play seconds after it happened on twitter. The purpose of this study is to why twitter had such a social effect on the Odell Beckham Jr. catch. The impact twitter had socially on this play made Beckham Jr. an overnight superstar sensation. This study will discuss on how the society impacts the popularity ofShow MoreRelatedSocial Media And Its Impact On The World Essay1502 Words   |  7 Pagesacross the world truly believed that Jan. 1, 2000 would bring the end of the world with it. While this was far from true, the ease of access to information that came with the turn of the century still brought upon unbelievable changes to the world as many people had known it to be. One of the biggest changes is the evolution of advertising from print and TV, to now include audiences across the internet through the use of social media marketing. Social media has truly had an immense impact on companiesRead MoreSocial Media And Its Impact On The World Essay2144 Words   |  9 PagesMillennial spends 18 hours a day consuming media in general (National Archives). Suffice to say, the modern world is a highly-connected world involving endless likes, followers, hashtags, and Facebook Live videos. Among the top users are those of today’s generation, or Generation Me. Social Media has become a constant part of everyday life, and as the Millennial Generation begins to approach adulthood and starts becoming more involved in the workforce, the way the world operates will change drasticallyRead MoreSocial Media And Its Impact On The World849 Words   |  4 PagesSocial media has advanced throughout the years emerging into many lives in differing ways. 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Plenty of companies tend to disagree, swear that LinkedinRead MoreSocial Media s Impact On World Events1591 Words   |  7 Pages Social networking has become an undeniable part of our everyday lives. In this day in age, social media serves many purposes, and is often regarded as a vital tool for many individuals, thus producing varying effects among those who engage in it. The introduction of social media and social networking sites such as Facebook and Twitter have led to an increase in communication among individuals. Such a topic can be seemingly complex, due to the varying circumstances in which soci al media is utilizedRead MoreSocial Media And Its Impact On The World Wide Web862 Words   |  4 Pagestextual articulations, specifically newspaper articles and social media, the term was able to build a hateful connotation enabling our society to have an applied view of the current hateful, politically incorrect intentions of the word gay. Although the now grown use of distant interactions is what caused the surge of negativity, it now combats the incorrectness of the word’s new meaning by the instantaneous abilities provided by the world wide web. This juxtaposition of empathy versus indecency andRead MoreThe Impact Of Social Media Platforms In The Arab World917 Words   |  4 Pageslast 15 years, social media platforms becoming as original and actual perspectives around the Arab world, and in particular, in Kuwait, it has been noticed that social media that enhance the quality of life of people moving it to another aspect where people use certain platforms for such need . They also impact business profitability and governmental interaction with society. The Arab Knowledge Economy Report in (2015,2016), stated that about 226 million of Internet users in the Arab world expected byRead MoreSocial Media And Its Impact On Today s World Essay1234 Words   |  5 Pagestechnology increases in today’s world, so does the use of social media. Social media, as defined by Merriam-Webster is, â€Å"forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.† That definition is what will be implied from now forward. Social media and its growing popularity, especially among the younger generations, has lead to difficulties with socialization skills. Although social media may come with other benefitsRead MoreThe Impact Of Social Media On Society And Changed The World1549 Words   |  7 Pages The use of social media has vastly impacted society and changed the wor ld. But what is social media? The definition of social media obtained from the Merriam-Webster dictionary is forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content. Social media websites have actually been around for a while, the first one was created in 1997. Social networking wasn’tRead Moreexample of informative speech outline Essay examples899 Words   |  4 Pagesï » ¿ EXAMPLE OF INFORMATIVE SPEECH OUTLINE Informative Outline Topic: Impact of Media in the Society and Individual General Purpose: To Inform Specific Purpose: To inform my audience the negative impact of social media in the society and to the individual. Thesis: Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. I. Introduction A. Attention Getter: Today, just about

Taking a Look at Graphic Novels - 1159 Words

Graphic novels are seen to be successful to those who don’t like reading pages of words upon words, but instead acting more like a comic book with semi-detailed pictures that help the reader envision the author’s intended view. Although, they do have their limitations on being condensed and lacking details that could allow the reader to fully understand characters in the environment of the novel. With graphic novels, history is a great use to portray many important events such as the Boxer Rebellion in China and provide a novel that can inform an audience of the history and reasoning behind the event. As a whole graphic novels are best in that they can get a point across to the reader much more efficiently than a wordy novel, but not with it’s limitations of being condensed in nature and lacking the extra details needed to understand the characters in the story. Therefore, graphic novels reach a wide set of audiences, remains strong in providing voice and portra ying it’s setting, but is weak with characterization and providing sufficient detail to the understanding of a historic event. To obtain a wider range of an audience, graphic novels will just do that. Graphic novels have many positives to the reader that it helps the reader view the novel in the author’s light of thinking. Graphic novels illustrate the scene in comic strip form that only narrative is needed to bring the images to life. In Boxers and Saints, the story of Bao and Vibiana is illustrated so beautifullyShow MoreRelatedGraphic Novels : Are They `` Real `` Literature?916 Words   |  4 PagesGraphic Novels: Are they â€Å"Real† Literature? Graphic novels are an up and coming new genre of literature. In any aspect, new concepts and ideas that are introduced are always put into question of how capable they are. Many people believe that graphic novels are not a type of literature that can be used in a classroom because they are not â€Å"real books† (Crawford Weiner, n.d). I believe that graphic novels should be offered and encouraged in classrooms. According to Julia Rick, many educators areRead MoreAnalysis Of The Book Persepolis 1094 Words   |  5 PagesGraphic novels depend on the text and illustration to present the information. If you were to just have one without the other, information could be misconstrued. Having the illustrations helps the reader paint a picture of what the text is relaying and up clear confusion in the text. Graphic novels usually portray characters that allow you to see their face, which tells a story within itself. Facial expressions are useful not only in graphic novels, but in everyday life because they can allow youRead MoreIdentity Crisis In Persepolis1154 Words   |  5 PagesHow do you identify yourself? What do you use to really identity to others who you are? So people use terms like mother, father, friend or find it in religion or materlisitic things. In the witty and heartbreaking graphic autobiography, Persepolis, Marjane Satrapi uses a childlike tone to address an internal struggle w ithin a mind in identity crisis. Marjane’s childlike point of view cannot comprehend God’s role in the domestic turmoil of her country. Marjane was â€Å"born with religion†(6) and treatsRead MoreUnderstanding Art Spiegelmans Maus1204 Words   |  5 PagesSpiegelmans 1991 Maus, one must also remember that no literary work exists within or around a vacuous context, and that each piece of literature is ultimately influenced by the social and cultural contexts of both the author and the reader. This graphic novel is no exception. Each of the six sections within the book is framed with bits of the interactions between Vladek and Art during the interview that seemingly occurred to form the book. This framing acts as a way for the reader to ultimately learnRead More Personal, Social, and Cultural Contexts Established by the Frame Story in MAUS1635 Words   |  7 Pagesoverarching narrative used to connect a series of loosely related stories, pervades literature. An example of a frame story on a large scale - tying together a whole book-length work, not a simple short story - can be found in Art Spiegelmans graphic novel MAUS. Each of the narratives six sections is framed with snatches of the interaction between Vladek and Art during the interview that supposedly occurred to create the book. This framing helps us learn about Vladeks character, which we wouldRead MoreV for Vendetta: The Movie and the Book948 Words   |  4 Pages for Vendetta Introduction Utopic and anti utopic movies and novels have always interested writers and directors from all over the world. In some sense, it is interesting to create new worlds, with new social and political systems. On the other hand, it is interesting, as well, to look for disadvantages of modern society and try to improve them. People were always striving to create a better world, even with words and images. In the past several years, there have been many movies devoted to theRead MoreAnalysis Of Studs Terkel s Working, By Harvey Pekar1480 Words   |  6 Pagesordinary Americans that show how they feel about what they do for a living ranging from farmers, miners, barbers, box boys, and a hooker are some of the jobs mentioned in the novels. The author gives the reader a glimpse of Americans behind their professions telling their personal experience with their jobs. Throughout, the graphic novel, Studs Terkel’s Working, adapted by Harvey Pekar; there are many workers that show how they feel about their jobs like those who love it, hate it, or cope with it suchRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1713 Words   |  7 PagesConrad uses a very interesting method of narration in his novel, Heart of Darkness. The novel itself is written in first person, from the perspective of an unnamed sailor aboard a ship called The Nellie, even though the main character is Marlow: He [Marlow] broke off [†¦] We looked on, waiting patiently—there was nothing else to do till the end of the flood (Conrad, 3). Marlow then begins his monologue, his own dialogue taking most of the novel. Marlow himself dictates the occurrences in first personRead MoreDesigning : The Paradox Of Modern Design Education1546 Words   |  7 PagesPrior to becoming a graphic designer, Jessica Helfand began her career as an actress who struggled to understand how to become her character, as many aspiring actors and actresses do. In her article, Method Designing: The Paradox of Mo dern Design Education, Helfand focuses on actors and actresses, and more specifically how their training relates to the education of designers. She writes about a technique which became revolutionary and known for its success, as it helped actors, such as herself, toRead MoreAnalysis on Ghost World, the Graphic Novel.1577 Words   |  7 Pagesof feelings dwelling in me. I found salvation in teaching myself how to express ‘no’ as a part of speech and mostly within, not without. But Daniel Clowes did not seem to care much about censorship while writing â€Å"Ghost World†, one of the best graphic novels about adolescence and its mechanism of defense. Nor Terry Zwigoff did while directing the film adaptation with the same title. He actually enriched the story by adding â€Å"Lolita† plots, while Clowes only referred to individuals of the same age falling

An Inexplicable Nature of the American Identity Essay

In the early years of America’s foundation, a powerful air of uncapped potential, the desire for expansion and individual identification enamored the American people. Progress was inevitable as was cultural definition. But as time progressed, the feeling of unlimited strength, time and space transformed into something that, for better or worse, was no longer shared by later poets. Those of the â€Å"New World† came to realize that their world never really managed to leave behind the faults of the â€Å"Old.† Societal tension rose as different poets and authors struggled to pin down the direction of American culture and its ideals. When no solid idea was able to capture American culture adequately, the concept of an ever-evolving American identity†¦show more content†¦On the one hand, Whitman demonstrates a consistent style of for rhythmic and measured motion, represented by an irresistible progression in the form of regular steps that show the advance of generations across centuries. The march of progress exemplifies Whitman’s belief in the perfectibility of a universe and the careful line that must be drawn between a hopeful utopian society and the measureable reality. As Whitman’s universe continues to expand into time and space, there is in fact, no limit to the â€Å"perpetual transfers and promotions† (Whitman, Song of Myself) of nature or human development. It is as Emerson proposes in his essay, Circles, â€Å"there is no outside, no enclosing wall, no circumference to us† (Emerson, Circles). It is significant that in Whitmans case moments of suspended reality do not open up a new dimension of space and time experience as in Emily Dickinsons poetry, but serve as stepping stones for the narrative-self or life force, ready to â€Å"troop forth, once more,† replenished and eager to resume the momentarily interrupted (Whitman, Leaves of Grass). In Emily Dickinsons poetry, the crucial transition point is found in the shifting of time periods such as the course of the sun at noon, the solstice in June, and even more generally, the conversion from being into non-being (or vice versa) as experienced in instances like spring.Show MoreRelatedHidden Text In Morrisons Jazz Essay1135 Words   |  5 PagesIn an essay that discusses Toni Morrisons authorial voice and her deconstruction of Western realist epistemology Susan Sniader Lanser focuses on the two areas that Morrison highlights in her depiction of human life and behaviour - the inexplicable, and the unknowable. The firs t revolves around the idea that characters and events cannot be explained with certainty because it is impossible to assign causes to effects or to delineate clear boundaries of responsibility (Lanser 131); besides, humanRead MoreWhat Is An American Scholar, By Ralph Waldo Emerson1207 Words   |  5 Pagesreadings, What Is An American, by St. Jean de Crevecoeur, and, The American Scholar, by Ralph Waldo Emerson, compare and contrast under the circumstances between nature and the wilderness. These two texts outline the authors understanding of how nature and the wilderness contribute to the American culture. Through Crevecoeur and Emerson’s points of view, you are able to distinguish the different ways in which their two views vary. Thus, Crevecoeur and Emerson’s views about nature back up their theoriesRead More Time1677 Words   |  7 Pagesto better fit the new circumstances that a change in time invariably evokes. But as a dream changes, is it as pure, as innocent , and as high-minded as it once was? Could the American dream, which has hereto defined the very spirit of the era, have lost its original luster in its adaptation, mutation, and perversion? The American dream has traditionally been defined as the ability to achieve satisfaction, success, or greatness, through work. It states, rather ideally, that the only obstacle to greatnessRead MoreAnalysis of The Elephant Vanishes by Harucki Murakami Essay1538 Words   |  7 Pagesenvironment by describing the changes in the infrastructure of the town. In consequence, the main character is an unknown solitary man and represents the whole new society of the modern world. He seems to be emotional isolated due to the loss of identity created by the replacement of culture; in that way, he develops a unique bond to the relationship between the old elephant and the keeper. This isolation is the result of the Japanese economy modernization because large corporations establishes businessesRead MoreThe Psychoanalytic Approach . And Some Of The Influential987 Words   |  4 Pageseventual unlocking of the unconscious that aids the free association in psychoanalytic psychotherapy. The unconscious thoughts and feelings can manifest in some of the following ways; forgetting, accidents, and slips of the tongue. According to the American Psychoanalytic Association, psychoanalysis helps people understand themselves by examining impulses that they didn’t know they have because they are buried deep in their unconscious (APA, 2009-2017). Sigmund Freud Sigmund Freud was a very importantRead MoreEssay on Why Religion Is Important1017 Words   |  5 Pagesto ones perception of the universe. In other words, they provide a sense of order in what might otherwise be seen as a chaotic existence. Religions also provide understanding and meaning for inexplicable events such as a loved one being killed in an earthquake or some other unpredictable force of nature. For most religious people, their beliefs about the supernatural are at the very core of their world views. Rituals in Religion The performance of rituals is an integral part of all religionsRead More Doppel Daenger and Female Gothic in The Black Cat1708 Words   |  7 Pageslanguage. By definition, this phrase translates to the existence of ones double - the concept of someone else independently existing with an equal identity to another individual he/she closely resembles. The idea of shared identity prevails in the genre of Gothic Literature, especially as a counter part of the female Gothic and predominantly in the great American all time author, Edgar Allan Poes literary works. By the same token, the category of the Gothic genre called female Gothic entails both femaleRead MoreDoes Ghost Exist in Real Life? (Argumentative Essays)1257 Words   |  6 Pagesintroduction of what ghost really is, where we can find their existence, how can we feel their presence and does science proof the existence of ghost. In traditional belief and fiction, a ghost (sometimes known as a spectre (British English) or specter (American English), phantom, apparition or spook) is the soul or spirit of a dead person or animal that can appear, in visible form or other manifestation, to the living. Descriptions of the apparition of ghosts vary widely from an invisible presence to translucentRead MoreDoes Ghost Exist in Real Life? (Argumentative Essays)1267 Words   |  6 Pagesintroduction of what ghost really is, where we can find their existence, how can we feel their presence and does science proof the existence of ghost. In traditional belief and fiction, a ghost (sometimes known as a spectre (British English) or specter (American English), phantom, apparition or spook) is the soul or spirit of a dead person or animal that can appear, in visible form or other manifestation, to the living. Descriptions of the apparition of ghosts vary widely from an invisible presence to translucentRead MoreLanguage Loss4065 Words   |  17 Pagesmake sense of the world and may be understood as the symbolization of the human thought in trying to grapple with the nature of existence. Although these symbols were created in order to mediate and make sense of humanity’s place in the universe, since their creation they have transformed and pervaded human cognition to such an extreme extent as to actually replace inexplicable nature of existence with a false sense of ‘rational’ reality. Symbols, now meaning speech, are a cultural phenomenon fundamental

What Criteria Do For More Important Ideas, Proper English...

What criteria do you consider to be of more importance? Ideas, proper English grammar or both? Support your answer. In order for a student to be able to make a logical argument or statement, proper English grammar is a requirement. Without it, the statement would be confusing and would not make sense. When we applied to UoPeople, we had our schools turned in our documents reflecting our command of the English language. Each student should be graded according to his work no matter what country they came from. When I turn in my work, I’m letting the teacher know that I am turning in a grammar free document. It is up to the instructor to verify my claim and grade accordingly. The UoPeople website requires students for proof of English†¦show more content†¦Did the student answer the topic questions? Yes or no? If so, did he take a supportive, contradictive, or neutral stance in the argument? Then I start looking for his evidence with the sources. Did the student support his own opinion or argument, if so what research was used to support the claim? I normally look for who, what, when, where, why, and how the document supports the claim. The English grammar is assessed during the review of the document. If the document was not clear the school is asking us to grade it accordingly. Specifically with plagiarism. Referring to this week s Learning Guide, design what you consider to be the most effective way of assessing learning. Please make reference to popular attitudes towards assessment specific to your country. Attitude towards assessment My fellow classmates, I would like to start off by letting you know that I do not agree with peer assessments, period. This document is not meant to sway, discourage, or place blame on anyone, or to complain about peer assessment. It is solely my personal observation of the peer assessment program at the school. We are in our third week in the University of the People. The school has placed a demand on us, as part the curriculum and grade, to assess each other. The claim according to the school, is that the assessments will help us understand each other better, and provide better leadership and learning education, all from each other’s ideas in the

Marketing Plan Of the Organization Vespa †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan Of the Organization Vespa. Answer: Introduction This is a marketing plan for the organization Vespa which will portray the SWOT and competitor analysis of the organization. This also includes the mission, vision and the objectives of the organization. This will include the marketing mix, segmentation and position of the organization. This will also include the action programs of the organization which will help in the improving the market penetration of the organization. The implementation and control have also has been explained in the study which will help to apply to analyze the marketing strategy of the organization. The purpose of the marketing plan is to sell 200000 lack units annually. It will also serve as a document which will work as a statement of observation of the organizational objectives that they would achieve through theirmarketing strategies and objectives. This marketing research would be a documentation of the update information regarding the organizations environment competition and market segments. This marke ting plan would show how the organization would be establishing and maintain profitable customers and relationships both internal and external. For proper implementation and control this marketing on will define the progress toward objectives and measure it. SWOT and Competitor analysis strength weakness opportunity threat Dealership in Austin Maintenance shop which is one site Enthusiasm Service Quality Reputation and trendy as reputation Option for customization Dealership that is aesthetically pleasing Awareness about the new location Test drive is needed for motor cycle license Price is high Maintenance is needed on a frequent basis Web presence have increased Austin ties experience has to be taken advantage of Taking advantage of the urban dwellers who thinks that the Vespa is viable option for the organization. The second hand scooters hat has been selected for the analysis will include the threat from the second hand scooters hat has been sold during the study. The state is going through a downtown in economy. Honda and Yamaha are the two main competitors in the market. Table: SWOT Analysis Source: (SpA, 2017) Mission and objective One of the business units of the Sei Giorni is the accessories which are being funded by the target consumers if the Vespa scooters. The organization provides the consumers with exclusive accessories which may include umbrellas, helmets and t shirts. Vespa Sei Giorni brings to the table added values to those who make use of the vehicles. They would not just be proud of the vehicles they are riding on, but additionally satisfied with the exclusive and convenient accessories for making themselves a complete package - the helmets that use for getting on goes well with the motorbikes they ride that makes them different from others. Vespa Sei Giorni has a mission of protecting their customer lives with the help of their safe vehicles and helmets that are in line with the helmet wearing culture and the traffic laws set out by the governments. Vespa Sei Giorni also, apart from just making money would be contributing to the development and building if the Vespa lifestyle. Besides that Vespa Sei Gironi also acts like a PR tool for highlighting the impression of the company and the vehicles (SpA, 2017). For this specific business unit of Vespa, for key success elements are there: The best of the locations, in which the accessories and the vehicles are displayed properly for the customers. The most unique product that has the best of quality and the accessories that are decorated with the Vespa logo and are registered all over the world. The niche product range The best reputation and the global brand name. Formulate a detailed marketing mix strategy and place particular emphasis on a digital marketing communication plan In order to launch the Vespa Sergio in large Australian market, the organization needs to consider certain aspects related to market. Developing a product is not the only responsibility that organization needs to do to launch Vespa Sergio in Australian market, it has to focus on other associated factors such as product, price, promotion and place. Product-It is certain that in order to gain competitive advantages and increase the market share, the organization needs to launch a new product in the market. Moreover, to beat the competitors in the market, the organization should develop a new product, which could certainly help to maximize the market share and increase the market share. As put forward by Morgan, Katsikeas, and Vorhies (2012) people in Australia have the tendency to follow the recent trendy, which means the people in Australia tend to prefer the innovative products. Thus, when the market of an organization has saturated, the organization observes the need of making some changes in the market. In addition, this initiative can be fulfilled by launching a new product in the market. Thus, the organization should develop a new and innovative product in the market, which customers can easily accept. In order to increase the market share and the profit margin, the organization has decided to launch the new product called Vespa Sergio. This could be one of the relevant products as people in Australia tend to prefer innovation in two wheelers. Among different products launched by many other organizations in the market, this product certainly differentiates the organization from others as this is one of the innovative items of Vespa. Price As mentioned by Mullins, Walker and Boyd (2012), economic state of Australia has been very stable and it is effective for the business organizations. After the economic downfall in 2008 in Australia, no such economic downturn has not been observed, which remains as a significant opportunity for the marketers. Considering the stability in the economy, Vespa has decided to implement competitive pricing strategies, which will throw a significant challenge to the competitors in the market. If Vespa is able to maintain the quality of product and sell it at competitive price, it might gain a positive outcome from the market. Maintaining the quality remains as the significant criteria for Vespa, as the competitors already have a strong presence in the market. Thus, to beat the competitors in the target market, the organization needs to sell its new product with highest quality at the competitive price. Hence, penetrative pricing strategy might not be effective because people in Austra lia have the tendency to pay for the products that has the quality (Gordon, 2012). Therefore, any low-price strategy certainly creates a negative image in the market. To remain sustainable in the market, the organization Vespa needs to maintain a high quality and launch it at competitive pricing strategy. Promotion -The promotional activity is one of the significant marketing initiative that organization needs to consider. Appropriate promotional activities certainly help to achieve the strategic and marketing objectives. As put forward by Huang and Sarigll (2014) Australia is technologically developed and people in Australia have the tendency to accept the advancement in technology. In other words, the advancement in technology contributes to growth and expansion in business. The development in social media particular contributes to development of business. Therefore, the organization Vespa could take the advantages of social media platforms. Thus, while launching the product in the market, the organization should utilize the social media tools such as YouTube, Facebook, Snapchat, Twitter and other popular social media tools. Millions of people are regularly active in the social media channels. Moreover, the social media tools help to reach the audiences located in the remote areas ( Tuten Solomon, 2014). Moreover, the business could create a strong image in the global market with the help of social media tools. Thereby, to promote the new product in the market, the organization Vespa should create some advertisement contents such as the video, community group and other relevant activities. Place - The organization needs to focus a large market to launch or sell its new product. Even though, Australia is a large market, the organization needs to focus on the tier I and tier II cities, where the average population is more than 10 million. The organization Vespa could focus on Sydney, Melbourne, and other large cities. Present action programs designed to achieve the marketing and financial objectives Timeline Action Programs Jan- March In this period, the organization needs to decide the type of initiatives it needs to implement. Thus, in the content of Vespa Sergio, the organization needs to rely on the technological advancement to achieve the marketing objectives. The organization needs to use the social media tools such as Facebook, YouTube, Twitter and other social media tools to reach the wide medium. April-June After the decision-making stage in the last quarter of the year, the organization needs to implement plan now. In such context, the organization could contact an advertising agency and create an advertising content that can be published on the social tools such as Facebook, YouTube and other large social media tools where millions of people are connected on a regular basis. July -Sept After making the decision of particular initiatives that is supposed to be implemented and has been discussed in the last quarter, the organization should stipulate the budget that is required to implement the objectives. As the company is determined to launch the product in the existing market, it does not have to make additional investment, which would have been necessary if the organization launches the product in a new market. Oct-Dec In this phase, the organization needs to select the market and implement the developed strategies. For example, the organization could organize a launching event which is supposed to be held in the target market such as Sydney, Melbourne and other large cities. Table 1: Action Programs(Source: Same Larimo, 2012) Discuss the implementation and control of the marketing plan Firstly, the organization needs to focus on the research and development to make an innovative design for the proposed product. Considering the market needs, the organization develops the product. When the finished product is ready to be launched in the market, the organization needs to focus on the selected market, target audiences and pricing. In order to implement all these activities, the organization needs to create the promotion activities such as paying attention to social media channels such as YouTube, Facebook, Snapchat and other large social media channels. However, apart from the social media tools, the organization also needs to organize launching events in each city, where the organization is supposed to launch Vespa Sergio. Control Strategies Once the product is launched in the target market, the organization needs to focus on control and monitoring methods. This means the organization needs to monitor the performance of the organization after the launching the new product in the market. Most importantly, the organization needs to observe the profit margin, customer service, employee satisfaction, achievement of newly developed of strategic objectives. The organization needs to pay attention to the customers and their feedbacks. If anything, that needs to be changed in the operational methods, the organization needs to consider that particular aspect and develop the solution. Furthermore, the organization needs to should focus on the feedback of the customers to identify the issues such pricing, lack of information about the products that customers might experience. The organization needs to monitor all these issues and apply speedy solutions. Conclusion In conclusion, it can be mentioned that this newly developed product-Vespa Sergio will help the organization to reinforce its position in the market. In addition, the successful launch of the products might help the organization to increase the market share and customer base in the existing customers. However, it is certain that Australian market has been dynamic in nature, the organization should not make this as long-term strategies. The strategies should be developed based on the market demands and recent trends. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Filip, A. (2012). Marketing theory applicability in higher education.Procedia-Social and Behavioral Sciences,46, 912-916. Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), 122-126. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Kesavan, R., Bernacchi, M. D., Mascarenhas, O. A. (2013). Word of mouse: CSR communication and the social media.International Management Review,9(1), 58. Mintz, O., Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), 17-40. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Mullins, J., Walker, O. C., Boyd Jr, H. W. (2012).Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Same, S., Larimo, J. (2012, May). Marketing theory: Experience marketing and experiential marketing. In7th International Scientific Conference Business and Management(pp. 10-11). SpA (2017). Vespa Sei Giorni - Vespa.com. [online] Vespa.com. Available at: https://www.vespa.com/en_EN/Vespa-Models/sei-giorni.html [Accessed 27 Sep. 2017]. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage.

Globalisation and the World Economy

Question: Discuss about theGlobalisation and the World Economy. Answer: Introduction It is said that globalisation has provided support to both good and evil but it is important to note that it has potential to alleviate global poverty. The concept of globalisation has been researched upon for a long time and hence it has been defined in different ways by number of scholars. The classical definition of globalisation could be placed as the increasing integration of the economies across the globe (Hay Marsh, 2016). Globalisation has largely contributed to the ease of access to different things all across the world which has developed the business among countries without any troubles. A clear political intention played a large part in developing cross country business. One of the major causes of globalisation in the world is the dramatic reduction in the duration and costs of transportation which has facilitated the process business across countries. The present study discusses the different aspects of globalisation and its impact on global economy (Cavusgil et al 2014 ). Meaning and Impact of Globalisation on Business Cross border trade has been continuously increasing since the thirteenth century which has developed a growing need of developing effective communication all across the transportation which will help in developing the business for different countries as well as organisations. As the trade started growing all across the world, economic transaction saw a conspicuous incline which slowly and steadily boosted the world economy. With gradual development in global trade world economic growth became evident (Hay Marsh, 2016). It was a clear wrong thought that globalisation continues to affect the poor, as found in different researches the number of people living on just $1 has reduced radically in the last 100 years and globalisation has exposed them to the worlds culture that has helped them to work and increase their income which was not possible without this drastic change in the worlds culture (Knox et al 2014). In the last few decades inequality has reduced even in population and incr eased global trades have developed business relations as well as political relations. For instance in the last few years top powers of world economy china, US, India, Russia all have gotten into significant trade relations that has helped to contribute towards the development of the regional as well as international economy. Even though globalisation has been a significant part of the economic development of the globe but there have been certain issues which are contradictory to the movement of the world towards globalisation (Hirst et al 2015). These are common notions which will be addressed through this study: Globalisation means worlds poor becoming poorer Business corporations becoming more powerful than the governments. (Knox et al 2014) Increasing global trade leads to inequality Indigenous cultures have been homogenized by western marketing. (Michie, 2011). Relevant Factors for Evaluating Country Risk in Case of Business Globalisation In case of business globalisation a business organisation has to analyse several of significant and relevant factors for assessing the risk factors within a nation before entering into the domestic markets of that nation. For example, the political factor is one of the most significant factors for a business organisation to determine the risk factors within a nation before expanding its international trading operations in that nation (Herkenrath Bornschier, 2015). There are several of significant organisational aspects related to the political environment of a nation which should be analysed by any international business before selecting that nation as its market place, such as stability of political environment, frequency industrial policy changes, domestic legislations for industrial activities, monetary and fiscal policies and so on (Cavusgil et al 2014). The cultural factor is also a significant factor to be analysed by a business organisation before developing its international market in any specific nation. The product and service needs among the majority people within a nation are majorly dependent on their cultural life and habits. Hence it is important for a business to evaluate the suitability of its consumer offerings (either products or services) with the cultural habits and life of people within a nation so that proper international markets could be selected where adequate growth and potential customers could be achieved (Hirst et al 2015). The economic factor is also a very significant factor to be analysed by a business organisation before selecting any nation as its international market place. The economic state of a nation gives a clear idea to business organisations about possibilities for market economy growth opportunities and it also gives clear indication about the disposable income of majority people within the nation as well (McMichael, 2015). Hence, it is essential for a business organisation for selecting the most appropriate market places in the most potential nations where the economic growth is in the favour of industrial growth and prosperity and majority people are economically able to afford the consumer offerings (Herkenrath Bornschier, 2015). Moreover, every different nation across the world has some distinct consumer protection laws and employment acts which has to be maintained by all domestic and international business organisations operating within the nation. Hence, ethical factor should also be considered by a business while choosing a nation as its international market place so that the relevant code of conducts could be complied with the local policies and legislations (Hay and Marsh, 2016). Benefits and Implications of International Trading There are several of benefits and implications associated with international trading in business organisations. Globalisation could provide a business with several of beneficial advantages, such as Achievement of newer consumer in international markets (Knox et al 2014). Effective enhancement of brand awareness and recognition in international context (Ciccantell Bunker, 2015). Enhanced maturity for strategic management due to harder competition in international markets (Ciccantell Bunker, 2015). More effective product and service development through meeting diverse consumer demand and expectations from different market segments in international context (Michie, 2011). Achievement of more effective industrial connections with bigger international organisations (Knox et al 2014). Enhancement of the brand value and profitability through expansion of business territory (Ciccantell Bunker, 2015). It is also helpful for a business to enhance its operational efficiency through utilising technological advancement in international context (Michie, 2011). Even after having so many benefits international trading also has several of implications for business organisations as well. Some of the most significant problems of international trading to business organisations are mentioned below, International trading always creates need for higher amount of capital investments due to the need for developing business infrastructure in selected international locations (Ciccantell Bunker, 2015). International trading always forces a business organisation to face higher level of market competition in international level with even bigger international industrial giants (Desai, 2013). International trading also increases the complexity of business policy determination and product or service development respective due to diverse political and cultural environment in different nations across the world (Hite Chorev, 2014). International trading also increases the complexity for business organisations to determine financial management strategies due to diversity of monetary and fiscal policies in different nations across the world (Desai, 2013). Methods Used by Business Organisations to Penetrate in International Markets There is wider range of methods which are utilised by business organisations for penetrating in international markets. One of the most important and widely followed methods in this regard is PESTLE analysis. A PESTLE analysis enables a business organisation to analyse some of the most significant macro environmental factors which are necessary for analysing the growth and risk factors in the markets of specific nations for business internationalisation (Hite Chorev, 2014). The macro environmental factors which could be analysed depending on a PESTLE analysis method are political, economical, social, technological, legal and environmental factors and there is no doubt that all these factors are important to be analysed for the assessment of growth opportunities and risk factors in international markets (Herkenrath Bornschier, 2015). Another significant method which is utilised by business organisations for penetrating in newer international markets is a SWOT analysis. A SWOT analysi s is helpful for a business organisation to realise its strengths and weaknesses to penetrate in a certain international market and this analysis also shed light on the threats and growth opportunities existing in the market so that the most appropriate and potential market penetration strategy could be chosen by a business organisation (McMichael, 2015). Major Issues with Globalisation In case of business globalisation global production needs is a significant need for business organisations to meet the product and service demands across its international business territory. It is too expensive for a business to export produced products from its domestic production locations all of its international business locations (Dunning, 2014). Hence global production is the only solution left for business organisations but in case of global production the operation management is a more complex process due to the requirement of international suppliers, production infrastructure and adequate manpower in every international business location. Business outsourcing and international logistics management are also complex parts associated with business globalisation as both the processes are highly capital consuming (Hirst et al 2015). Marketing is also a significant issues associated with business globalisation due to the need of extensive marketing and promotional activities for creating a better brand awareness in international markets. Even human resource management is also a significant issue in case of business globalisation due to diverse work culture of people across the world and diversity of employment policies in different nations across the world as well (Matten, 2015). Conclusion Hence it could be concluded from the above study that globalisation has transformed the world radically. From the economic point of view it could be said that with globalisation the market has become much more opened which has helped the different businesses to break the shackles of distance and work across borders that has not only contributed to the overall development of the organisations but it has also boosted the economy of the countries across the world. It is important to mention that globalisation has helped businesses all across the world to connect to the consumers effectively and this has clearly boosted the world economy (Cavusgil et al 2014). References Hay, C. and Marsh, D. eds., 2016. Demystifying globalization. Springer. Knox, P., Agnew, J.A. and McCarthy, L., 2014. The geography of the world economy. Routledge. Michie, J. ed., 2011. The handbook of globalisation. Edward Elgar Publishing. Knox, P., Agnew, J. A., McCarthy, L. (2014). The geography of the world economy. Routledge. Ciccantell, P. S., Bunker, S. (2015). International inequality in the age of globalization: Japanese economic ascent and the restructuring of the capitalist world-economy. journal of world-systems research, 8(1), 62-98. Desai, R. (2013). Geopolitical Economy: After US Hegemony, Globalization and Empire (The Future of World Capitalism). Pluto Press. Hite, A. B., Chorev, N. (2014). The globalization and development reader: Perspectives on development and global change. John Wiley Sons. Herkenrath, M., Bornschier, V. (2015). Transnational Corporations in World Development Still the Same Harmful Effects in an Increasingly Globalized World Economy?. Journal of world-systems research, 9(1), 105-139. McMichael, P. (2015). World-systems analysis, globalization, and incorporated comparison. journal of world-systems research, 6(3), 668-689. Dunning, J. H. (2014). The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Hirst, P., Thompson, G., Bromley, S. (2015). Globalization in question. John Wiley Sons. Matten, D. (2015). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. Oxford University Press. Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014). International business. Pearson Australia.